AI is a tool. So is a camera. So is a calculator. While we still prefer working with real crews, we have also been keeping up with AI since it's inception. And, we do like the freedom it can provide as filmmakers as we're not reliant on all the approvals, waiting for deposit checks, doing pitches that are then used to send to other vendors, etc. You get the drift. So, fair enough, AI is in our wheelhouse. And, until, we can get back to using our crews (which we miss desperately), and budgets that were what they used to be, we'll do these as well.
RECONNECT (REI/AI TESTING): As AI hit near-photo-real in August 2024, we put it to the test. This spot was made in under 5 days — 100% AI except the edit, color, and sound, which were done by hand. Because some things you don't outsource.
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\WILLA'S OAT MILK (:30 FOR FOX SPORTS): A client needed a spot for air in less than a week. You use everything available — stock, AI, motion graphics — and you move. This was the first time we integrated AI seamlessly into live action and sent it to air without blinking. The tools didn't save us. They just kept up.
BEATS OF THE SUMMER (David Leon Bedell: Music | Creative Generalist (Edit/Compositing/AI, Sound Design, Final Output) | Ian Noe):
David and I met in an Lyft (twice). He's a serious musician who found himself driving Lyft to make ends meet — same story a lot of people in the creative industry are living right now. He wrote the track. We made the video. Everything you see reflects the current state of AI video as of early 2026. It's moving fast. We're moving with it. This one took the entire Adobe suite, a very expensive amount of credits, a lot of frustration, and a lot of fun. A long list of credits, including EP -- Liz Partin, Music -- David Bedell, General Support and Love: (Pege Noe - Everyone's Mom), And too many to mention as we're slammed.
DRINKS OR COFFEE (Music: ROSÉ | Creative Generalist : Ian Noe) EP: Dezi Catarino (who still hasn't even paid for the credits spent on the job):
Originally produced for a larger contract. We made this one in 5 very long days and a LOT of credits (using the adobe suite for compositing, sound design, alterations to the backgrounds, etc.). Fun project. We love Kpop!
The Big Payback | James Brown:
We just made this one for fun. Such a good song and wanted to play with the new toys. Again, we would have loved to have shot this, but, the VFX alone would have made it very difficult. EP: Liz Partin, Art Direction: Scott Gagain, Visuals/Compositing/Sound Design: Ian Noe.
ADORE YA | Truth Small:
The Rate of AI is changing exponentially. We made this video in a matter of 7 days. Using almost every Video Generation Model available and the entire Adobe Suite: EP: Liz Partin, Art Direction: Pege Noe, David Bedell, Creative Generalist: Ian Noe.
