While still producing content traditionally, we view AI as a tool. AI is positively transforming film and video production by streamlining workflows, enhancing creativity, and making professional tools more accessible. In pre-production, AI aids with scriptwriting, storyboarding, and casting decisions. During production, it supports camera automation, virtual environments, and cost management, enabling efficiency and innovation. In post-production, AI accelerates editing, enhances VFX, simplifies color grading, and automates dubbing and subtitling for global reach. Moreover, AI personalizes content for audiences and helps create tailored marketing materials. By lowering costs and providing advanced tools, AI empowers independent creators and established studios alike to produce high-quality, engaging content with greater ease and creativity. To be clear, we still like live action and traditional production and love experiential and IRL events.
RECONNECT (REI/AI TESTING)
As AI finally got to the point of near-photo-real (this was around August of 2024). We made this spot, mostly just to put it to the test. Obviously, it's still evolving, but, as a tool, it can be used in so many ways. This one was done in less than 5 days, with everything 100% AI, except the edit, color-correction and sound design, which was done by hand.
WILLA'S OAT MILK (:30 FOR FOX SPORTS):
What do you do when a client needs a spot for air in less than a week? Stock, AI, and Motion GFX. This was the first time where we were able integrate AI seamlessly into live action and have it go to air. With the time-frame with what it was, the tools allowed us move very quickly and execute everything without sacrificing creative integrity.
